Advertising, Reviews & Testimonials Policy
Client websites that publish advertising claims, reviews, testimonials, endorsements, before/after images, comparison marketing, pricing offers, or urgency messaging are subject to this policy in addition to the Terms of Service and Acceptable Use Policy.
1. Truth-in-advertising
Client is solely responsible for ensuring that all advertising claims, testimonials, reviews, endorsements, pricing, discounts, guarantees, results claims, earnings claims, health claims, and product/service descriptions are truthful, non-misleading, substantiated, properly authorized, and legally compliant.
Truth-in-advertising standards apply to online claims for software, services, and physical goods. The U.S. Federal Trade Commission has active enforcement authority over deceptive or unsubstantiated advertising claims; EU and member-state consumer-protection authorities apply similar rules.
2. Reviews, testimonials & endorsements
Reviews and testimonials must be genuine. The FTC’s endorsement guides treat as deceptive practices including, but not limited to:
- Fabricated, fake, or AI-generated reviews presented as real
- Reviews written by employees, contractors, family, or undisclosed insiders without clear disclosure
- Buying or incentivizing positive reviews without clear disclosure
- Suppressing or hiding genuine negative reviews to distort the overall picture
- Reposting reviews of an unrelated product or business as if they were for Client’s
- Fake negative reviews of competitors
- Using a celebrity, professional, or influencer endorsement without permission or required disclosure
Where Client posts testimonials, Client must keep records sufficient to verify each testimonial on request.
3. Results, earnings, and outcome claims
Claims about results — financial earnings, weight loss, treatment outcomes, business growth — must be substantiated with reliable evidence and represent typical experiences, or be accompanied by a clear and conspicuous typicality disclaimer.
4. Before / after media
Before / after photos must depict the same person or subject, without misleading lighting, editing, or staging. Where applicable (e.g. cosmetic, medical, dental, beauty), local rules may further restrict before/after marketing.
5. Urgency & scarcity
Limited-time offers, “only N left” messages, and countdown timers must reflect real constraints. Persistent fake urgency, looping countdowns, or scarcity counters that don’t deplete are prohibited.
6. Comparative & competitor claims
Comparison claims must be accurate, current, and apples-to-apples. Do not use competitor names, logos, or trademarks in misleading ways or in ways that suggest sponsorship, affiliation, or endorsement that doesn’t exist.
7. Regulated industries
Claims in regulated industries — medical, dental, legal, financial, insurance, tax, supplements, real estate, immigration — are subject to additional rules in Client’s jurisdiction (e.g. medical-board advertising rules, bar rules-of-conduct, securities disclosure rules). Client is responsible for compliance.
8. Our position
We do not review, audit, certify, or verify Client’s advertising claims for compliance with the FTC Act, state UDAP / consumer-protection laws, EU Unfair Commercial Practices Directive, or any industry-specific advertising rules. Publication or hosting does not imply approval. Screening (automated or manual) is for security, abuse, and platform-policy risk — not for substantiation or compliance review.
9. Reporting deceptive advertising
Suspected deceptive advertising on a Brimky-hosted site can be reported via the Report abuse page or by email to [email protected].